The brand




The world has changed—the world of fashion has not. That's why we started A Day's March. We have three core principles:


Direct to you

A Day's March only sells clothes in our stores and on Because we skip wholesale, you skip the markup. This means high-quality clothes at a better price. What do we mean by better? We mean a price that isn’t too high, but still gives our suppliers fair compensation. 


A smaller footprint

A Day's March strives to minimize our impact on the environment. We mainly create our clothes in Portugal with local fabrics and materials. A substantial share is made from organic cotton. We want to be fully sustainable and promise to keep marching to lessen our environmental footprint even further.


Clothes without expiry date

A Day's March makes clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month. A Day's March perfects the essentials, garments to get you through the day with style and dignity.


About A Day’s March

A Day’s March is a Swedish clothing label founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus. They quit their daytime jobs to pursue something more meaningful. The name, A Day’s March, is an old military term - it's how far an army can move in one single day. It reflects our ambition to make clothes to help you get through the triumphs and troubles of everyday life.