Lookbook: Summer 2019

2019-05-23
The CollectionFor summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.
summerhero

For summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.


The collection is designed with clean classic styles in updated silhouettes and natural fabrics. The color base in the collection are earthy tones, off-whites and navy, combined with some pop from orange, yellow and blue hues with the ambition to make the collection feel like a beautiful day at the beach. The campaign is shot in the national park ”Sandhammaren", on the south east coast of Sweden.


Featured Products
2020-06-16

Boots on the ground

A chat with our store manager Fanny Nordqvist on Berwick Street in London about the vibrant city, sustainability and disco music.
2020-05-13

Staycation 2020

The Collection Staycation.
2020-05-07

The t-shirt guide

The Collection Although one of the most important staples of the modern wardrobe, the t-shirt, is relatively young. It wasn’t until Marlon Brando wore the garment in “A Streetcar Named Desire” in the 1950s that the t-shirt went from being an undergarment to becoming a cultural phenomenon and down the line a classic piece of menswear.