Lookbook: Summer 2019

2019-05-23
The CollectionFor summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.
summerhero

For summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.


The collection is designed with clean classic styles in updated silhouettes and natural fabrics. The color base in the collection are earthy tones, off-whites and navy, combined with some pop from orange, yellow and blue hues with the ambition to make the collection feel like a beautiful day at the beach. The campaign is shot in the national park ”Sandhammaren", on the south east coast of Sweden.


Featured Products
2019-12-03

A Day's March
with Fredrik Strage

InterviewsA conversation with renowned music journalist and author Fredrik Strage about Mickey Mouse t-shirts, signature trends, and the cultural impact of the 90s era on both his career and sense of fashion.
2019-12-02

The Holiday Campaign 2019

The CollectionFor our Holiday 19' campaign, we wanted to pay tribute to the darkness of Stockholm this time of year, and the warmth of the holiday season. You'll see the campaign in all of our stores this December.
2019-11-28

Style Advice:
Dress Like the Paninaro

Style AdviceThe Italian sandwich kids that ruled fashion in 1982 - and how to dress like them.