The brand

Perfecting the essentials

A Day’s March is a Swedish menswear label founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagreus. We offer clean-cut basics and wardrobe staples of the highest quality, at a friendly price. Our goal is to help you get through the day with style and dignity – whether it’s a hectic day at the office, at the beach with a gelato in your hand, or at your mother’s fifth wedding. Our name, A Day’s March, comes from an old military term referring to how far an army could move in a single day. We believe it’s a fitting name for a clothing brand that helps you keep going through the triumphs and troubles of everyday life with your head held high.


The major importance of minor things

We would rather make one exceptional shirt than three mediocre ones – our aim is to perfect the essentials. Every tee, shirt, and sweater you find at A Day’s March is the result of a never ending strive for excellence. We obsess about details and about refining and perfecting every piece. Many garments die along the way. Only a few make it. But for us, the process of refining never ends. We continually make small adjustments and improvements in our quest for perfection – our work is never done.


Friendly pricing

High quality, low price, what’s the catch? None. A Day’s March is an exclusive producer-to-consumer company. This means that we sell solely in our own stores and at Since we skip wholesale, you skip the markup. This way we can offer high-quality clothes at a better price than you would normally pay.


Sustainability beyond production

We are continuously striving to produce our clothes in an ever more fair and environmentally friendly way. We work with trusted and licensed producers, mainly in Europe, and a substantial part of our products are made from organic cotton. But sustainability is not only about production. It’s also about what kind of garments you present to the world. We’re all about making clothes with long-lasting quality and design. The least eco-friendly shirt is the one you have to replace every other week. A Day’s March make clothes without expiration date.


Made to last

A Day’s March is concerned with style, not trends. We make garments that stand the test of time. The inspiration comes from classic American and Italian menswear, music and film, military apparel and sportswear. We’re less concerned with the fads of the day in the ever-accelerating world of fashion. We don’t try to second-guess what our customer wants. On the contrary, what we do is very personal – you’ll never find a piece of clothing at A Day’s March that we ourselves wouldn’t wear. In fact, many of the garments we produce are inspired by favorite vintage pieces from our own wardrobes – clothes that for different reasons have stayed with us through the years, never losing relevance.