Climate actions

 

The DNA of A Day’s March concerns style, not fashion. Our creative process is more about cuts, fabrics and beauty, rather than trends. Possibly more importantly, producing and consuming classic garments that will last over time is one of the most sustainable choices we can make, both as brands and as consumers. Moreover, A Day's March strives to minimize our impact on the environment. We mainly create our clothes in Portugal with local fabrics and materials. A substantial share is made from organic cotton. We want to be fully sustainable and promise to keep marching to lessen our environmental footprint even further.

 

Carbon offsetting

Q: What is carbon offsetting?

A: In the most basic sense, carbon offsetting is a way to compensate for the greenhouse gas emissions that arise from a business, product or service and that we can’t reduce or avoid on our own yet. By investing in projects that reduce emissions, we are preventing, avoiding or sequestering the same amount of greenhouse gases from entering the atmosphere and adding to the warming of our climate. 

 

Q: Why are you introducing carbon offsetting on all your products?

A: The science is crystal clear. Humanity has to stop emitting greenhouse gases into the atmosphere. As of 2020, we are offsetting the emissions we generate, while working hard to reduce the ones we can. However Carbon offsetting is not our suggestion of a long-term solution to the climate impact of our industry. We need to move rapidly towards a circular economy within the boundaries of our planet. But while we are on that journey, offsetting our emissions means we are taking responsibility for our carbon footprint right now.

 

Q: What type of offsetting project are you involved in?

A: We have chosen to offset our current emissions through a project providing energy efficient cooking stoves in rural Kenya, a project that’s essentially about reducing deforestation, while empowering women and improving the health of their families. These efficient stoves require half of the firewood needed by traditional stoves, which means fewer trees have to be cut down in order to provide fuel for cooking – that’s how emissions are reduced. Preserving forests is a good way to protect us against climate change. Deforestation is a huge problem. The people in deforested areas in the Global South are among the first and most vulnerable to be affected by the consequences of climate change, even if all of us will be affected sooner or later. Energy efficient stoves mean that women and children, who primarily are the ones collecting all of that wood and doing the cooking, get more power over their own lives. The efficient stoves also reduce inhalation of harmful smoke indoors, since the firewood is fully incinerated within the stove. Indoor smoke from cooking stoves is a big problem in developing countries causing poor health and even deaths.

 

Q: How can you make sure you are offsetting the emissions of all of your activity?

A: We have chosen to offset our emissions working with ZeroMission, one of Sweden’s most renowned agencies in this line of expertise. Together with their partner U&We we have done a thorough calculation of the emissions generated by us. We have been analyzing everything from the raw materials in the garments and their production and transports, to the electricity in the stores and headquarters. The calculations also include the climate impact from the customers washing and drying the clothes, as well as the impact when the garments are finally recycled or disposed of down the line. When specific data was not available, generic data from the literature was used to estimate activities in the value chain. The calculations provide valuable information to determine where and how emissions should be reduced, as well as determining the amount of emissions that are to be compensated for. As of 2020, A Day’s March annually offsets every tonne of greenhouse gases that has occurred in the entire value chain during the previous year. The calculations also apply an uncertainty margin of the carbon footprint to make sure that the emissions aren’t underestimated.

 

Read more about the A Day's March carbon offsetting project here.

 

 

Production

Q: Where do you produce your garments?

A: We produce our garments in Portugal (approx 75% of all our garments), Lithuania, Tunisia, Italy, Albania, China and India. We are transparent with where we produce our products. You can find what country a product are made on the specific product page. We don’t disclose the name of the factories since we have had problems with competition trying to use the same family owned companies we’ve built relations with since the start.

 

Q: Why do you promote ”Made in Portugal”?

A: For us Made in Portugal means a reassurance of high quality and it is a more sustainable way of producing our clothes. The main part of our production is based here, and that includes sourcing most of our fabrics and materials locally, resulting in less transport between productions lines. This also means we can visit weavers and factories on the same trip, which significantly reduces travel on our part.

 

Read more about our production in Portugal here.

 

 

Clothes without expiry date

Q: Why do you promote style rather than fashion?

A: A Day's March makes clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month. 

 

Read more about how we work with long-lasting design here.