Lookbook: Summer 2019

2019-05-23
The CollectionFor summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.
summerhero

For summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.


The collection is designed with clean classic styles in updated silhouettes and natural fabrics. The color base in the collection are earthy tones, off-whites and navy, combined with some pop from orange, yellow and blue hues with the ambition to make the collection feel like a beautiful day at the beach. The campaign is shot in the national park ”Sandhammaren", on the south east coast of Sweden.


Featured Products
2020-05-13

Staycation 2020

The Collection Staycation.
2020-05-07

The t-shirt guide

The Collection Although one of the most important staples of the modern wardrobe, the t-shirt, is relatively young. It wasn’t until Marlon Brando wore the garment in “A Streetcar Named Desire” in the 1950s that the t-shirt went from being an undergarment to becoming a cultural phenomenon and down the line a classic piece of menswear.
2020-04-02

Clothes without expiry date

Behind A Day's MarchWe make clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month.