Style Advice:
Swedish Midsummer

2019-06-19
Style AdviceWe're closing in on Swedish Midsummer, an ancient tradition originating from the Vikings. If you're visiting a Swedish Midsummer party this Friday, be prepared for the following.
editorial-flower2

We're closing in on Swedish Midsummer, an ancient tradition originating from the Vikings. If you're visiting a Swedish Midsummer party this Friday, be prepared for the following.


The Frog dance
We dance around a pole like frogs. Don't know why.

The Herring
If you don't have the stomach for it, have fun eating the potatoes.

The Schnaps
What else would make us dance around a pole like frogs?

Weather
A Midsummer tradition is rain, and we will talk about it during lunch and dinner. Pack everything from swim trunks to parka.

Potato Wash
One unfortunate sole always gets stuck scrubbing the potatoes. It literally takes hours.

Skinny Dipping
Everyone will leave their swim trunks on land.

Have a great weekend. Skål!


Featured Products

2020-05-13

Staycation 2020

The Collection Staycation.
2020-05-07

The t-shirt guide

The Collection Although one of the most important staples of the modern wardrobe, the t-shirt, is relatively young. It wasn’t until Marlon Brando wore the garment in “A Streetcar Named Desire” in the 1950s that the t-shirt went from being an undergarment to becoming a cultural phenomenon and down the line a classic piece of menswear.
2020-04-02

Clothes without expiry date

Behind A Day's MarchWe make clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month.