A Day’s March has always been about dressing real people — those who build, create, and move things forward. In this chapter, we spent time in London, meeting individuals from different walks of life, and seeing how each of them makes our core collection their own.

In London, we met with Taj Hayer – writer, editor, and founder of The Rakish Gent. With an instinctive sense for style and storytelling, he’s built a magazine that speaks to men the way friends speak to each other: with honesty, curiosity, and ease.

What made you start The Rakish Gent?

I think I started The Rakish Gent when I realised that there wasn't really a men's magazine around at the time that spoke to me. There were magazines that had lovely editorial, and others that had great interviews but few that combined the two, in a conversational, friendly tone. I wanted to speak about menswear in the same way that you would chat with your best friend in a pub.