A Day's March with
Angelo da Silveira
Angelo Da Silveira is a designer and entrepreneur whose work has long moved between design, craftsmanship and business. He founded the fashion brand Diemonde, built local clothing production in Sweden and now runs Unitex, working to make repair and garment care a more natural part of the fashion industry. Along the way, his work has expanded beyond clothing into objects and furniture.
What does a day look like in the life of Angelo Da Silveira? We spent one with him in Stockholm, following him between the studio, meetings and whatever else the day had in store. Along the way, we talked about everything from what he’d save if his wardrobe caught fire to why making an idea happen is always harder than having one.
How’s your day?
Pretty good. A mix of work, ideas and everyday life with my kids, which is usually how I like it.
What’s going well for you at the moment?
I’ve taken a step back to clear my desk, and I feel like many things I’ve been working towards for years are slowly starting to connect on my own terms.
And what’s stressing you out?
I’m normally not someone who gets stressed, but lately, balancing time with my kids with this inner drive to do big things, while at the same time embracing “slow” and “small” as a way of life, has been challenging. I have a lot of ideas and things I want to create, and I’m constantly trying to balance that with running Unitex, designing for myself and, most importantly, being present as a father.
"We’ve chosen to see life as a comedy rather than a tragedy, so we always have something to laugh about."
Which is harder: having the idea or making it happen?
Making it happen, without question. Ideas are easy. Turning an idea into a vision, a concept, a brand, a service, a product or even a business requires patience, grit, trust, confidence and an almost unreasonable amount of persistence.
When did you last laugh properly?
Over the phone with one of my childhood friends this past weekend. We’ve chosen to see life as a comedy rather than a tragedy, so we always have something to laugh about.
What’s the first thing you notice about someone’s clothes?
How they wear them. I’m much more interested in proportion, personality and craftsmanship than whether something is expensive or fashionable.
What’s the last thing you read, watched or listened to that stayed with you?
I visited Danish architect Bjarke Ingels’ HQ earlier this year for dinner, and after learning more about his work and story, I’m still fascinated by how many groundbreaking ideas he has managed to realize around the world.
What’s the oldest piece of clothing you still wear?
A trench coat made for Swedish military officers in 1960 by Junesco, an old Swedish factory that also produced clothing for the Royal House. I found it in a thrift shop nine years ago and still wear it today.
What’s something you spend too much time thinking about?
I don’t know if you can ever spend too much time thinking about this, but probably finding the balance between being fully present when I’m creating and equally present when I’m with my kids.
Have you ever designed something you loved that nobody else seemed to get?
Definitely. Some of my best ideas and designs have initially been overlooked. The carpet I designed for Jotex is a good example. People were skeptical at first, but it ended up selling out. I’ve learned not to judge an idea’s potential simply because it takes time for other people to see it.
What would you spend 100,000 SEK on?
Travelling with my kids. Creating memories together is the best investment for me.
Your wardrobe is on fire. Choose one piece to save!
That’s almost impossible. Probably my dad’s old heavy motorcycle jacket. But then there’s his vintage Cartier watch from when he moved from Lomé to study in Abidjan, my first pair of Jordan 4s and the first design sample I ever made. They’re all irreplaceable to me for different reasons.
Do you have a bad habit you have no intention of changing?
Staying up far too late when I become obsessed with an idea. My best ideas often come when everything around me is quiet.
"I want to create without everything having to become commercialized."
What went through your mind when you decided what to put on today?
Very little. I like clothes that feel considered without feeling overthought: good proportions, something comfortable and one detail that gives the look personality.
What’s next for you?
Building Unitex into its full potential, one step at a time, while finding my way back to designing more at my own pace. I want to create without everything having to become commercialized. Fashion weeks, “suits” and spreadsheets can slowly drain the joy out of creativity.I’m increasingly interested in moving freely between fashion, objects and furniture, rather than defining myself through a single discipline
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