A Day’s March has always been about dressing real people – those who build, create, and move things forward.

In the London Stories series, we met Harry Sellers, founder of Lemonade Golf Club – a brand that’s redefining golf culture for a new audience. Grounded in curiosity and community, Harry’s approach to creativity is less about perfection and more about movement — keeping things real, one idea at a time.

How come you started your own brand?

Honestly, I started Lemonade Golf Club because I didn’t see a golf brand that reflected people like me. Guys and girls who love the game but don’t necessarily fit the traditional mould. I wanted to create something that felt fresh, social and stylish. Where the culture around golf was just as important as the sport itself. It began as a passion project and turned into a community. The goal was (and still is) to make golf feel exciting and inclusive again.

Do you have to dig deep to find your creative nature or do you feel it’s natural to you?

I think creativity comes naturally but it needs space to breathe. For me it’s less about digging deep and more about being curious. Because my brain is thinking of lemonade 24/7, I notice the smallest of details from random conversations and any moment can spark something. I’ll write it down in the notes folder of my phone and it might sit there for weeks before I do anything about it but then slowly I’ll begin to flesh it out find a way to tell a story that resonates with our community. When I’m not overthinking it that’s usually when the best ideas come.

Are there any trade secrets you can share with someone who is about to enter your field?

Don’t wait for the perfect plan, just frickin start. Get moving and refine it in public. The best brands evolve by doing, not by over planning. storytelling is everything. People buy into what a brand stands for more than what it sells. If you can connect your story to your audience’s lifestyle, you’ll win long term. Oh and build genuine relationships, don’t be afraid to ask for help as collaboration beats competition every time.

What’s the most unexpected lesson you’ve learned while navigating your career?

That momentum beats motivation. Some days you’re full of ideas and other days you just have to keep moving even when it’s messy. Consistency creates clarity. I’ve also learned that people connect more with honesty more than perfection. showing the real journey, not just the polished version builds trust and community faster than any marketing strategy.