Story behind – Berhe

2021-02-17
The CollectionOne of our staple garments of the women’s collections – Berhe Lambswool V-neck, is named after the inspiring New York-dwelling mother and activist Asmeret Berhe. We got the opportunity to talk to Asmeret about life priorities, balance and challenges this past year.
journal_berhe_intreview_women_01

One of our staple garments of the women’s collection – Berhe Lambswool V-neck, is named after the inspiring New York-dwelling mother and activist Asmeret Berhe.

Asmeret Berhe, born to parents who were politically active during the war, moved from Eritrea to just outside of Stockholm when she was very young. She came to the United States to study finance, but quickly changed field to design, arts and fashion. Years later she moved to New York permanently to put her drive and creative mind to work. Her widespread upbringing is a constant influence on her life.

Asmeret is passionate about social justice and is enthusiastically involved in organizations that work towards achieving equality. One of the projects she’s working on is called One Love Community Fridge, a community-based response to the long lines at food banks that began when Covid-19 infected thousands of New Yorkers.

“I'm focused on building One Love Community Fridge, a social impact project. Healthy Food is a human right. The project is a purpose-driven community initiative that supports community fridges, local businesses and farmers. We address immediate hunger needs and work to minimize food waste while building on our long-term goal to ensure that everyone has access to healthy and fresh food. I hope it will inspire even more people to get involved.”

Other projects include Phenomenal Girls Club, which aims to instill confidence and leadership skills to young girls of color through the use of exploration, collaboration and mentorship. She also works with Shoe 4 Africa because she strongly believes in their mission: Donations go towards providing health care and education and have been significant enough to open the first hospital in East Africa.

We admire Berhe for her inspiring work, and got the opportunity to talk to her about life priorities, balance and challenges this past year.

Hi Asmeret, thank you for taking your time to catch up with us – tell us a bit about who you are and what you do? – My name is Asmeret Berhe-Lumax. I'm the founder of One Love Community Fridge, I’m a mother, a wife, a fashion and beauty executive and an entrepreneur.

Is there anything special you have realized about the world this past year? – Fragility, Honesty, Resilience. We are all one and more interconnected than we ever thought. We need more people to value and balance individual freedom in respect to responsibility to our communities. While this past year brought pain, anger, challenges, uncertainty and showed ugly, it also unveiled long hidden inequalities, and brought accountability and responsibility to people's door steps. It forced the whole world to take a stand. In all the pain, I also both witnessed and experienced so much beauty, resilience, strength, community and love.

And what have you realized about yourself? – This past year made me realize and appreciate the complexities in me as well as my determination and strength. Most surprising though, of all the things, was probably that I'm a great driver and dog person.

Is there a book/movie/album that has been a big part of who you are today? – There are several books, films and songs that are a big part of who I am today. At this moment, I'm excited about the book Black Futures by Kimberly Drew and Jenny Wortham because I'm sharing it with our daughters and it represents yesterday, today and tomorrow.

What’s next for you in your life/career? – My life continues to evolve. I continue to search for balance. Right now, I'm focused on guiding our daughters and giving them real world examples of how a confident, caring woman looks like. I want to show them that it's possible to be empathetic and kind while ambitious and goal oriented.

If you would change career, what would that be? – Nothing I have ever done has been a linear path. I'm constantly evolving and learning. Somehow, everything is still always connected and has led me to this exact place where I am and I needed to be today. The constant in my path has been identity and advocating for change and equality.

What do you spend too much time on? – Thinking.

And what do you wish you spent that time on? – Farming.

What do you always carry with you? – My love for family and our community.

Follow One Love Community Fridge's instagram account here

Shop Berhe Lambswool V-Neck here

2021-02-17

Story behind – Berhe

The CollectionOne of our staple garments of the women’s collections – Berhe Lambswool V-neck, is named after the inspiring New York-dwelling mother and activist Asmeret Berhe. We got the opportunity to talk to Asmeret about life priorities, balance and challenges this past year.
2020-11-25

Men - Holiday 2020

Maybe in distance, but never at heart. Stay safe and take care of each other this Holiday – let's march into a New Year with the hope of better times ahead.
2020-11-21

A Day's March with Elsa Fischer

InterviewsCostume designer Elsa Fischer builds characters with clothes, often through deep research and trust. In our interview series, she shares advice on how to show off your personality through the garments in your wardrobe. We met her on set for her next big project, a play for the Royal Dramatic Theatre in Stockholm.
2020-11-01

Women - Holiday 2020

Maybe in distance, but never at heart. Stay safe and take care of each other this Holiday – let's march into a New Year with the hope of better times ahead.
2020-10-20

The Tripod Amplifier

A Day’s March and Creative Director Behnaz Aram has the privilege to exhibit the artist Christine Ödlund’s unique art sculpture Tripod Amplifier, to celebrate the launch of the women’s collection.
2020-10-14

Interview: Behnaz Aram

Behind A Day's March Writer Yasmine Mubarak meets A Day’s March newly appointed Creative Director Behnaz Aram for a conversation about historical female figures and how it inspired the brand’s first women’s collection.
2020-10-13

Women - Fall/Winter 2020

Shot in Stockholm during early fall 2020.
2020-10-12

Women - Lookbook FW20

Women FW20 - Lookbook. Collection available October 15, 2020.
2020-10-11

Women - Teaser Campaign FW20

The CollectionThe first look at our women's collection, launching October 15 2020.
2020-10-07

Taking Climate Action

The science is crystal clear. Humanity has to stop emitting greenhouse gases into the atmosphere. As of 2020, we are offsetting the emissions we generate, while still working hard to reduce the ones we can.
2020-09-08

Introducing Women

The CollectionThe Teaser Campaign. Collection launching October 2020.
2020-06-16

Boots on the ground

A chat with our store manager Fanny Nordqvist on Berwick Street in London about the vibrant city, sustainability and disco music.
2020-05-13

Staycation 2020

The Collection Staycation.
2020-05-07

The t-shirt guide

The Collection Although one of the most important staples of the modern wardrobe, the t-shirt, is relatively young. It wasn’t until Marlon Brando wore the garment in “A Streetcar Named Desire” in the 1950s that the t-shirt went from being an undergarment to becoming a cultural phenomenon and down the line a classic piece of menswear.
2020-04-02

Clothes without expiry date

Behind A Day's MarchWe make clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month.
2020-02-23

Taking Climate Action

The science is crystal clear. Humanity has to stop emitting greenhouse gases into the atmosphere. As of 2020, we are offsetting the emissions we generate, while still working hard to reduce the ones we can.
2020-02-20

A Day's March
through Stockholm

The CollectionThe lookbook for Spring 2020.
2020-02-15

Introducing the Classic Merino Crew

The Collection We're introducing the Classic Merino Crew, a refined version of the first-ever sold product at A Day's March.
2020-02-13

How to Style Your Fleece Vest

Style AdviceOnce reserved for campers and hikers, bird watchers and teachers on field trips - the fleece vest is today as self-evident as the overshirt is. But how do you wear it?
2019-12-03

A Day's March
with Fredrik Strage

InterviewsA conversation with renowned music journalist and author Fredrik Strage about Mickey Mouse t-shirts, signature trends, and the cultural impact of the 90s era on both his career and sense of fashion.
2019-12-02

The Holiday Campaign 2019

The CollectionFor our Holiday 19' campaign, we wanted to pay tribute to the darkness of Stockholm this time of year, and the warmth of the holiday season. You'll see the campaign in all of our stores this December.
2019-11-28

Style Advice:
Dress Like the Paninaro

Style AdviceThe Italian sandwich kids that ruled fashion in 1982 - and how to dress like them.
2019-11-25

The History of the Overshirt

Style AdviceA classic workwear garment initially designed to hold tools is now a wardrobe cornerstone and one of our signature products.
2019-11-22

F/W 19: Behind the Scenes

Behind A Day's MarchHave a peek behind the scenes of our winter campaign shoot.
2019-10-28

Factory visit:
Made in Portugal

Behind A Day's MarchProducing and consuming classic garments that will last over time is the most sustainable choice we can make, both as brands and as consumers. At A Day’s March, we work hard on finding solutions that will reduce the pressure on the environment. Our most important action: Made in Portugal.
2019-09-27

Scrollbook F/W 19

The Collection An introduction to our assortment this fall.
2019-09-21

Corduroy F/W 19

The CollectionThis autumn you'll find a collection of A Day's March corduroy overshirts, trousers and shirts available – all versatile garments designed to keep you looking stylish throughout the colder months.
2019-09-20

A Day's March
with Elsa Fischer

InterviewsCostume designer Elsa Fischer builds characters with clothes, often through deep research and trust. In our interview series, she shares advice on how to show off your personality through the garments in your wardrobe. We met her on set for her next big project, a play for the Royal Dramatic Theatre in Stockholm.
2019-09-12

Smart looks for the office
- and away from it

Style AdviceOur guide on how to create a style that works this fall.
2019-09-04

Owe Gustafson AW19

The CollectionThe high-profile collaboration between A Day’s March and the legendary Swedish artist, illustrator and genius Owe Gustafson continues. And now, for the first time – garments for kids!
2019-08-27

Back in stock:
An introduction to our denim collection

The CollectionWe’re growing our denim collection – the styles Denim No.1 and 2 are designed to complement each other in washes and fit.
2019-08-12

Introducing:
The Daily Runner

The CollectionWe welcome the limited edition Daily Runner to our collection. Inspired by the running sneaker boom in the ’80s it comes in Italian velour suede and Spanish nylon.
2019-07-11

The founder series:
Stefan Pagréus

Behind A Day's MarchIn our founder series, we present the trio behind A Day’s March. Part-time creative director, part-time clinical psychologist, Stefan Pagréus also oversees the overall leadership and well-being of A Day’s March.
2019-06-19

Style Advice:
Swedish Midsummer

Style AdviceWe're closing in on Swedish Midsummer, an ancient tradition originating from the Vikings. If you're visiting a Swedish Midsummer party this Friday, be prepared for the following.
2019-06-15

The founder series:
Marcus Gårdö

Behind A Day's March In our founder series, we present the trio behind A Day’s March. CEO Marcus Gårdö tells the story about a lack of clothes to wear for a dinner party that turned into a strong business model.
2019-06-12

Women FW20
Lookbook

The CollectionWomen FW20 - Lookbook. Collection available October 15, 2020.
2019-06-08

The S/S 19 swimwear collection

The CollectionIntroducing classic swim trunks for the fifth time around - this time with minor updates.
2019-05-31

The Trouser Guide

The CollectionWho doesn’t love a great shirt, cashmere sweater, the cool overshirt or that perfect tee. But all of the above are waisted if your bottom part is left behind – you need to get your trousers right. And now you can – have a scroll through our trouser guide.
2019-05-23

Lookbook: Summer 2019

The CollectionFor summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.
2019-05-14

The founder series:
Pelle Lundquist

Behind A Day's March In our founder series, we present the trio behind A Day’s March. First up is Creative Director Pelle Lundquist. He spends his days trying to turn garments into must-haves.
2019-05-07

A Day's March
with Ludwig Bell

InterviewsFrom the emergency room at S:t Görans Hospital in Stockholm to the music stage – doctor and musician Ludwig Bell, is as much a science geek as a lyric’s genius. We paid a visit to his Stockholm flat in between curing chest pains and fine-tuning pop songs ahead of his EP release in August.
2019-05-02

Store opening: Copenhagen

Behind A Day's March A Day’s March is officially open for business in Copenhagen. Store No.6 is situated in a building from 1807 on Kronprinsensgade 7.
2019-04-30

The S/S 19 outerwear collection

The CollectionFor spring/summer 19 we introduce an outerwear collection where old classics give rise to new timeless interpretations.
2019-04-08

Exempelartikel

This is the example article. Use its code as a template for creating new articles.
2019-04-01

Lookbook-exempel

For summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.
2018-04-25

Overshirt and Out

Behind A Day's MarchKieron Dempsey leans back from the small world and risked it all in style.
2012-08-02

Journal

Introduction to Editorial main page
2012-08-02

At Home with Lora

PortraitsIntroduction text. Lorem ipsum dolor sit.