Made in Portugal

Our most important action for a smaller footprint.

At A Day’s March we work hard on finding solutions that will reduce the pressure on the environment. We make classic garments of high quality that will last over time and choose to produce the majority of our collections in Europe. One of our most important actions: Made in Portugal.

While the fashion industry is far from being environmentally friendly, we firmly believe that there is an alternative way of consuming clothes. Essentially, we do our best to create wardrobe staples that will last over time.

It’s the opposite of the fast-fashion cycle that changes every season. We’re all about making clothes with long-lasting quality and design, beyond trends. This also means we’re constantly sourcing the best suppliers and factories that can deliver on our standards. Accordingly, we have taken the decision to produce as much of our clothes as possible in Europe, where a lot of factories use renewable energy. 

Made in Portugal. In the mountains in the north of Portugal, just outside Porto, small roads take you to the family-owned textile factories that have been there for more than a century. Many of the same methods and techniques are still being used, combined with modern methods.

For us ‘Made in Portugal’ means a reassurance of high quality and is a more sustainable way of producing our clothes. The main part of our production is based here, both production and dyeing facilities, resulting in less transport between productions lines. This also means we can visit weavers and sewing factories on the same trip, which significantly reduces travel on our part.

“Production in Europe is a huge advantage to keep our footprint down, and it’s so much easier for us to visit the factories,” says our head of production Ingrid Eurenius, who visits the factories 3-4 times a year.

Family-owned. Our main factory, which specialises in shirt-making, is managed by two sisters and their father. Established in 1981, the family-run company emphasises sustainability at the core of their business. “We don’t use much water and only use a small amount of electricity to keep the machines running – our long-term goal is to work with solar panels. We have strict targets and keep records of all our waste. To reduce it, we separate and recycle textile fibres for instance,” one of the owners explains.

Another core principle for the factory is maintaining a close bond with the community around them and supporting local businesses. They work with local sub-contractors who all have their own areas of expertise, be it jersey, buttons, weaving of the textile or dyeing. Most of its staff has been working for the company for more than three decades, passing along its valuable expertise and skills to a new generation of workers.

Due to the factory being small-scale, it is easy to form long-lasting relationships. “We have worked with this particular factory since the start five years ago, says Eurenius. “The sisters have a huge interest in the textile industry, and we can trust them fully.”

Core value. To reduce our footprint as much as possible, from production to the way garments are later worn, we work with styles that stays relevant for many years. That means we can use a basic pattern that the factory follows, coupled with a bulk of raw textile that can be dyed in different styles rather than inventing a new garment from start.

For us, that connects our core value – encouraging costumers to consume on a long-term basis and turn against throwaway fashion.


The T-shirt Guide

Getting the right t-shirt is fundamental.

Summer 2022

A pop of color.

Team Logo

A limited edition collection inspired by American sportswear.

Spring 2022

We’re back in the neighborhood around Odenplan in central Stockholm.

Men's Trouser Guide

Seasonal trousers from the men's collection.

Studio visit – Jan Håfström

A Day’s March launches a limited edition collaboration with one of Sweden’s foremost artists, Jan Håfström. We visited his studio in south of Stockholm, which is full of his childhood memories. The collection becomes available January 27.

Jan Håfström
x A Day's March – Lookbook

A first look at the collection.

Made in Portugal

Our most important action for a smaller footprint.

Fall/Winter 2021 – Part I

Our first drop of Fall/Winter 2021.

Summer 2021

Everything good. Everything magical. Happens between June and August.

Our New Flagship

A Day’s March has expanded and updated its flagship store in central Stockholm. We speak to co-founder and Creative Director Pelle Lundquist about retail post pandemic – and why he believes that it is far from dead.

Story behind – Berhe

The story behind one of our staple garments from the women's collection.

Men – Holiday 2020

Maybe in distance, but never at heart.

A Day's March with Elsa Fischer

Costume Designer Elsa Fischer.

Women – Holiday 2020

Maybe in distance, but never at heart.

The Tripod Amplifier

Christine Ödlund’s unique art sculpture.

Interview: Behnaz Aram

Creative Director Behnaz Aram.

Women – Fall/Winter 2020

Shot in Stockholm during early fall 2020.

Women - Lookbook FW20

Women FW20 - Lookbook. Collection available October 15, 2020.

Women - Teaser Campaign FW20

The CollectionThe first look at our women's collection, launching October 15 2020.

Taking Climate Action

The science is crystal clear. Humanity has to stop emitting greenhouse gases into the atmosphere. As of 2020, we are offsetting the emissions we generate, while still working hard to reduce the ones we can.

Introducing Women

The CollectionThe Teaser Campaign. Collection launching October 2020.

Boots on the ground

A chat with our store manager Fanny Nordqvist on Berwick Street.

Staycation 2020

The Collection Staycation.

The t-shirt guide

The Collection Although one of the most important staples of the modern wardrobe, the t-shirt, is relatively young. It wasn’t until Marlon Brando wore the garment in “A Streetcar Named Desire” in the 1950s that the t-shirt went from being an undergarment to becoming a cultural phenomenon and down the line a classic piece of menswear.

Clothes without expiry date

Behind A Day's MarchWe make clothes with long-lasting quality and design. Instead of following every fashion trend, we want to create clothes that last and that you’ll love to wear for years. This is good for the planet. The least eco-friendly shirt is the one you have to replace every other month.

Taking Climate Action

The science is crystal clear. Humanity has to stop emitting greenhouse gases into the atmosphere. As of 2020, we are offsetting the emissions we generate, while still working hard to reduce the ones we can.

A Day's March
through Stockholm

The CollectionThe lookbook for Spring 2020.

Introducing the Classic Merino Crew

The Collection We're introducing the Classic Merino Crew, a refined version of the first-ever sold product at A Day's March.

How to Style Your Fleece Vest

Style AdviceOnce reserved for campers and hikers, bird watchers and teachers on field trips - the fleece vest is today as self-evident as the overshirt is. But how do you wear it?

A Day's March
with Fredrik Strage

InterviewsA conversation with renowned music journalist and author Fredrik Strage about Mickey Mouse t-shirts, signature trends, and the cultural impact of the 90s era on both his career and sense of fashion.

The Holiday Campaign 2019

The CollectionFor our Holiday 19' campaign, we wanted to pay tribute to the darkness of Stockholm this time of year, and the warmth of the holiday season. You'll see the campaign in all of our stores this December.

Style Advice:
Dress Like the Paninaro

Style AdviceThe Italian sandwich kids that ruled fashion in 1982 - and how to dress like them.

The History of the Overshirt

Style AdviceA classic workwear garment initially designed to hold tools is now a wardrobe cornerstone and one of our signature products.

F/W 19: Behind the Scenes

Behind A Day's MarchHave a peek behind the scenes of our winter campaign shoot.

Factory visit:
Made in Portugal

Behind A Day's MarchProducing and consuming classic garments that will last over time is the most sustainable choice we can make, both as brands and as consumers. At A Day’s March, we work hard on finding solutions that will reduce the pressure on the environment. Our most important action: Made in Portugal.

Scrollbook F/W 19

The Collection An introduction to our assortment this fall.

Corduroy F/W 19

The CollectionThis autumn you'll find a collection of A Day's March corduroy overshirts, trousers and shirts available – all versatile garments designed to keep you looking stylish throughout the colder months.

A Day's March
with Elsa Fischer

InterviewsCostume designer Elsa Fischer builds characters with clothes, often through deep research and trust. In our interview series, she shares advice on how to show off your personality through the garments in your wardrobe. We met her on set for her next big project, a play for the Royal Dramatic Theatre in Stockholm.

Smart looks for the office
- and away from it

Style AdviceOur guide on how to create a style that works this fall.

Owe Gustafson AW19

The CollectionThe high-profile collaboration between A Day’s March and the legendary Swedish artist, illustrator and genius Owe Gustafson continues. And now, for the first time – garments for kids!

Back in stock:
An introduction to our denim collection

The CollectionWe’re growing our denim collection – the styles Denim No.1 and 2 are designed to complement each other in washes and fit.

The Daily Runner

The CollectionWe welcome the limited edition Daily Runner to our collection. Inspired by the running sneaker boom in the ’80s it comes in Italian velour suede and Spanish nylon.

The founder series:
Stefan Pagréus

Behind A Day's MarchIn our founder series, we present the trio behind A Day’s March. Part-time creative director, part-time clinical psychologist, Stefan Pagréus also oversees the overall leadership and well-being of A Day’s March.

Style Advice:
Swedish Midsummer

Style AdviceWe're closing in on Swedish Midsummer, an ancient tradition originating from the Vikings. If you're visiting a Swedish Midsummer party this Friday, be prepared for the following.

The founder series:
Marcus Gårdö

Behind A Day's March In our founder series, we present the trio behind A Day’s March. CEO Marcus Gårdö tells the story about a lack of clothes to wear for a dinner party that turned into a strong business model.

Women FW20

The CollectionWomen FW20 - Lookbook. Collection available October 15, 2020.

The S/S 19 swimwear collection

The CollectionIntroducing classic swim trunks for the fifth time around - this time with minor updates.

The Trouser Guide

The CollectionWho doesn’t love a great shirt, cashmere sweater, the cool overshirt or that perfect tee. But all of the above are waisted if your bottom part is left behind – you need to get your trousers right. And now you can – have a scroll through our trouser guide.

Lookbook: Summer 2019

The CollectionFor summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.

The founder series:
Pelle Lundquist

Behind A Day's March In our founder series, we present the trio behind A Day’s March. First up is Creative Director Pelle Lundquist. He spends his days trying to turn garments into must-haves.

A Day's March
with Ludwig Bell

InterviewsFrom the emergency room at S:t Görans Hospital in Stockholm to the music stage – doctor and musician Ludwig Bell, is as much a science geek as a lyric’s genius. We paid a visit to his Stockholm flat in between curing chest pains and fine-tuning pop songs ahead of his EP release in August.

Store opening: Copenhagen

Behind A Day's March A Day’s March is officially open for business in Copenhagen. Store No.6 is situated in a building from 1807 on Kronprinsensgade 7.

The S/S 19 outerwear collection

The CollectionFor spring/summer 19 we introduce an outerwear collection where old classics give rise to new timeless interpretations.


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For summer 2019 we’re introducing a wide range of linen products as well as new overshirts, t-shirts, summer-shirts and bermuda shorts.

Overshirt and Out

Behind A Day's MarchKieron Dempsey leans back from the small world and risked it all in style.


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At Home with Lora

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